My Color Elixir 1.0 Permanent Hair Color

A creamy permanent hair color from Apivita, My Color Elixir 1.0 delivers rich, long-lasting pigment with a conditioning finish. The texture spreads evenly for full coverage and is suited to users seeking dependable gray coverage and salon-style results at home. Formulated for color-treated hair, it balances pigment payoff with a manageable, non-greasy feel.