My Color Elixir 5.65 Permanent Hair Color

Apivita My Color Elixir 5.65 is a permanent hair color from Apivita that delivers rich, warm tones with a creamy, easy-to-blend texture. Designed for those seeking long-lasting pigmentation and scalp comfort, it suits people with normal to dry, color-treated hair. The formula emphasizes botanically inspired actives and a gentle feel, offering noticeable coverage while maintaining strand softness.