My Color Elixir 7.44 Permanent Hair Color

Apivita’s My Color Elixir 7.44 is a permanent hair color designed to deliver even, long-lasting pigment with a creamy application. The formula spreads smoothly and rinses without heavy residue, suitable for those seeking reliable grey coverage and vibrant tone. Best for users with normal to color-treated hair who want predictable, salon-style results.