Bb. Illuminated Blonde Purple Shampoo

A toning purple shampoo from Bumble and bumble designed for blonde and highlighted hair. It delivers violet pigments to neutralize brassiness while rinsing clear, with a creamy lather that rinses without heavy residue. Suited for regular maintainers and color-treated hair, its texture feels balanced—neither thin nor overly thick—and works well in short routines.