Illuminated Blonde Purple Shampoo

Bumble and bumble Illuminated Blonde Purple Shampoo is a color-treating shampoo aimed at neutralizing brassiness and enhancing cool blonde tones. It delivers a creamy lather with a mid-weight rinse feel, suitable for highlighted or naturally light hair. Best for users seeking routine tone maintenance, it fits well into regular color-care regimens and those who use violet-toned toning products.