Blonde It Up Permanent High Lift No Bleach Platinum Blonde

A focused look at Clairol Blonde It Up High Lift Platinum, a permanent high-lift hair color formulated for dramatic lightening without bleach. The cream texture spreads easily for at-home application and suits those targeting pale, cool blonde shades. Ideal for experienced at-home users seeking strong lift; fragrance-free and suitable for many styling routines.