A keratin-enriched shampoo from It's A 10 formulated to strengthen and smooth strands. It produces a creamy lather that cleans without heavy residue, suitable for dry, damaged or color-treated hair. Texture feels balanced—not overly thick—and works well for users seeking repair and manageability. Fragrance and finish are modest, making it versatile across routine types.
Ingredient Safety
No risk2
Low risk32
Moderate risk2
High risk2