Violet Crush Purple Shampoo for Brassy, Blonde Hair

As a toning shampoo for brassy, blonde hair, John Frieda Violet Crush works to neutralize warm tones while cleansing. It creates a creamy lather that rinses clean and suits highlighted, color-treated and natural blondes who want to maintain cooler shades. Vegan-friendly and balanced for regular use, the texture combines conditioning slip with easy rinseability for at-home color upkeep.