As a violet toning shampoo from Joico, Blonde Life Violet Shampoo targets brassiness in blonde or highlighted hair. It delivers a purple pigment to neutralize warm tones while cleansing; the formula produces a gentle, creamy lather and suits those seeking color-correction without heavy buildup. Ideal for regular use on cool-toned blondes and color-treated strands, offering targeted toning with everyday cleansing.
Ingredient Safety
No risk1
Low risk40
Moderate risk2
High risk2