Joico Blonde Life Violet Shampoo is a purple-toned shampoo formulated to neutralize brassy hues in blonde and silver hair. It creates a creamy, moisturizing lather that cleanses without heavy stripping, offering gentle toning and smoothing texture. Suited for color-treated hair that needs regular brass reduction and added hydration.
Ingredient Safety
No risk1
Low risk40
Moderate risk3
High risk2