Joico Color Balance Purple Shampoo is a toning shampoo designed to neutralize brassiness in color-treated blondes, grays, and highlights. It produces a creamy, clarifying lather that deposits violet pigments while cleansing. Ideal for those maintaining cool tones between salon visits, this salon-grade formula focuses on tone correction and color upkeep without heavy buildup.
Ingredient Safety
No risk2
Low risk29
Moderate risk9