Colour Freedom Permanent Hair Colour. 12.7 Arctic Blonde.

Knight & Wilson Colour Freedom 12.7 Arctic Blonde is a permanent hair colour delivering cool, icy blonde tones in a creamy, blendable texture suited for controlled application. It targets experienced home users and salon stylists seeking pale, neutral blondes or lift-and-tone results on pre-lightened hair. The formula feels emollient without weighing hair down and is presented as vegan-friendly for those preferring cruelty-free options.