Elseve Color-Vive Purple

A color-care shampoo from L’Oréal Paris designed for purple-tinted maintenance and brightening of color-treated hair. It has a creamy lather and feels smoothing on damp hair, suitable for those aiming to neutralize brassy tones. Texture is easy-rinsing and ideal for regular use; formulation notes highlight targeted care for dyed hair without weighing strands down.