Préférence Vivids

A salon-inspired vivid hair color from L’Oréal Paris, Préférence Vivids delivers punchy tones with a creamy, easy-to-apply texture. Designed for color enthusiasts seeking bold shades and long-lasting payoff, it’s presented in a formula that reads lightweight on hair. Suitable for at-home and professional use; vegan-friendly and fragrance-free options appeal to those preferring gentler finishes.