Préférence Vivids

A vivid hair-color range from L’Oréal Paris, Préférence Vivids delivers intense, glossy shades with a creamy, easy-to-spread texture. Designed for those seeking bold, long-lasting color on pre-lightened hair, it suits creative styling and regular touch-ups. Notes on fragrance and formulation balance give context for users with sensitive scalps or routine color care.