Préférence Vivids

A salon-inspired permanent hair color from L’Oréal Paris, Préférence Vivids delivers vivid, multi-tonal shades with a creamy application that spreads evenly. Best suited for those seeking bold color payoff and predictable results; the texture feels conditioning during application. Suitable for color-treated hair routines, it balances intensity with manageability for at-home color enthusiasts.