L’Oréal Paris Preference Permanent Hair Dye, Luminous Colour, Blonde 7.0, Luminous Colour

Rich, cream-to-gel permanent hair color from L'Oréal Paris, Preference Luminous Colour Blonde 7.0 delivers even coverage with a luminous finish. Suited for users seeking long-lasting blonde results and subtle shine, it works on natural and previously colored hair. The formula feels creamy in application and is aimed at at-home colorists wanting predictable, salon-inspired tone and coverage.