L’Oréal Paris Preference Permanent Hair Dye, Luminous Colour, Ultra Ash Blonde 7.11

L'Oréal Paris Preference 7.11 Ultra Ash Blonde delivers luminous permanent color with a creamy, blendable texture designed for mid-to-light brown bases. Suited to users seeking cool, ashy tones and noticeable lift, it targets grey coverage and long-lasting vibrancy. Fragrance level and developer strength vary by kit; results depend on base shade and application.