L’Oréal Paris Preference Permanent Hair Dye, Luminous Colour, Very Very Light Ash Blonde 10.1

A permanent hair dye from L'Oréal Paris, Preference 10.1 delivers a cool, very light ash blonde with a creamy, easy-to-apply texture. Suited for experienced at-home colorists or salon use, it targets visibly lighter, neutral-toned results. Expect coverage formulated for permanent color performance; appropriate for those seeking a pale ash finish rather than warm blonde tones.