L’Oréal Paris Preference Ultra Platinum Bleach Permanent Hair Dye, Ultimate Advanced Lightening, Up to 9 Level Lift

L'Oréal Paris Preference Ultra Platinum bleach targets intense lightening, offering up to a 9-level lift for at-home or salon use. The formula spreads smoothly for controlled application and is aimed at users seeking dramatic blonde results. Its professional-strength profile makes it suited to experienced lifters and stylists focusing on high-lift techniques.