Paris Color Riche Intense Volume Matte, 16hr volumizing matte lipstick, #188 rose actvist

A 16-hour volumizing matte lipstick from L'Oreal Paris, Shade #188 Rose Activist delivers full, buildable color with a velvet-matte finish. The creamy-to-matte texture smooths on comfortably and suits those seeking bold, long-wear lip color with visible volume. Ideal for daily wear or evening looks, it balances intense pigment with a non-glossy, defined finish.