Paris Color Riche Intense Volume Matte, 16hr volumizing matte lipstick, #540

L'Oreal Paris Color Riche Intense Volume Matte #540 is a 16-hour volumizing matte lipstick that delivers saturated, buildable color with a cushiony matte finish. The texture sits comfortably on the lips without feeling overly heavy, making it suitable for wearers seeking bold, long-lasting color and defined lip volume.