Paris Preference Vivids Permanent Hair Dye, Intense Luminous Colour, Blue Black 1.102

A vivid permanent hair dye from L'Oreal Paris, the Preference Vivids Blue Black 1.102 delivers an intense, luminous finish with a creamy, easy-to-apply texture. Designed for those seeking bold, long-lasting colour, it suits colour-treated and natural hair alike. Fragrance-free and salon-grade in feel, it targets users wanting dramatic depth and shine without heavy buildup.