Paris Preference Vivids Permanent Hair Dye, Intense Luminous Colour, Cherry Red 5.66

A glossy, conditioning permanent hair dye from L'Oreal Paris, Paris Preference Vivids 5.66 Cherry Red delivers intense, luminous cherry-toned colour with long-lasting payoff. It suits colour-savvy users seeking vivid red shades and performs well on pre-lightened hair. The creamy texture helps even application and coverage, offering salon-style saturation with manageable conditioning properties.