Paris Preference Vivids Permanent Hair Dye, Intense Luminous Colour, Deep Black 2.01

A permanent, intense luminous hair dye from L'Oreal Paris delivering deep black colour with creamy, salon-style coverage. Designed for those seeking bold, long‑lasting results and even pigmentation, it works for a range of hair types and styling goals. Texture is rich and easy to spread; suitable for anyone aiming for strong, fade-resistant colour.