Paris Preference Vivids Permanent Hair Dye, Intense Luminous Colour, Magnetic Plum 3.16

A vivid permanent hair dye from L'Oreal Paris, Preference Vivids Plum 3.16 delivers an intense luminous plum with a creamy application. Designed for users seeking long-lasting, high-impact color, it suits those who want bold tones and vivid shine. Texture spreads evenly for full coverage; formulation notes include color longevity and the product's suitability across a range of hair types.