Preference 10.1 Helsinki Very Light Ash Blonde Hair Dye

A cool-toned, very light ash blonde hair dye from L'Oreal Paris designed for experienced at-home colorists seeking muted, ashy results. The creamy, blendable formula spreads smoothly for even coverage and a soft finish. Best suited for pre-lightened hair or those prepared to lift to a pale base; offers long-lasting color with a natural-looking sheen.