Preference Vivids (Colorista) Hair Dye Magnetic Plum 3.16

L'Oreal Paris Colorista Magnetic Plum delivers an intense, vivid hue in an easy-to-apply cream that sits on dyed or lightened hair. Ideal for anyone seeking bold, temporary color with noticeable payoff and manageable styling. The finish reads rich and glossy rather than flat, suited to creative looks and occasional refreshes.