Sulfate Free Purple Shampoo for Toning Blonde and Bleached Hair

A sulfate-free purple shampoo from L'Oreal Paris formulated to neutralize brassy tones in blonde and bleached hair. Creamy-lathering texture that clarifies while depositing violet pigments to refresh cool tones. Suited for those with highlighted, plated or lightened hair seeking periodic toning without heavy buildup; recommended for occasional use to maintain neutralized brassiness.