Colour Elixir Soft Matte Liquid Lipstick, Crushed Ruby

Max Factor's Colour Elixir Soft Matte Liquid Lipstick in Crushed Ruby delivers a velvety matte finish with buildable pigment and a lightweight liquid texture that sets comfortably. Designed for daily wear, it suits those seeking long-wear colour without heavy transfer. The formula reads soft-matte, ideal for matte-lip lovers; available in a deep ruby shade and often offered fragrance-free options within the range.