A toning purple shampoo from OLAPLEX designed to neutralize brassiness and enhance cool blonde tones. Creamy yet lightweight in texture, it foams to lift discoloration while conditioning strands. Best suited for natural, highlighted, or color-treated blondes seeking regular color maintenance. Formulated with a focus on color-correcting performance and is often positioned as suitable for those preferring vegan or fragrance-free options.
Ingredient Safety
No risk2
Low risk16
Moderate risk1