Platinum Plus Purple Shampoo

Paul Mitchell Platinum Plus Purple is a toning shampoo designed to neutralize brassiness while preserving moisture. It has a creamy lather and medium-thick texture that rinses clean, suitable for color-treated or highlighted hair. Ideal for those seeking cooler blonde tones, it reads as salon-grade and fragrance-balanced, with an option-conscious formulation that emphasizes conditioning and gentle tone correction.