Provoke’s PRO:VOKE Touch of Silver Purple Shampoo targets brassiness with a concentrated violet-tone formula that brightens and repairs hair. It creates a creamy lather and suits color-treated or blonde hair seeking cooler, brighter tones. Designed for regular toning use, it balances pigment deposition with conditioning to help maintain neutralized color over multiple washes.
Ingredient Safety
No risk3
Low risk18
Moderate risk5