Plumped Up Pout Lip Balm, Heart Throb

A glossy, cushiony lip balm from ULTA Beauty Collection designed to add subtle plump and shine without heaviness. Best for dry or smoothing-focused wearers, it spreads easily and can layer under color. Often marketed fragrance-free and travel-friendly, the Heart Throb shade gives a soft tint while targeting hydration and visible fullness.