As a lightweight, violet-tinted cleansing shampoo from Verb, Brightening Purple Shampoo targets brassy tones in blonde hair while maintaining moisture. It foams into a creamy lather and suits color-treated or highlighted hair seeking tone correction. Vegan-friendly and formulated for regular use, it balances lift and conditioning without weighing fine strands.
Ingredient Safety
No risk3
Low risk55
Moderate risk6