Eimi Rugged Texture

Wella Professionals Eimi Rugged Texture is a styling gel that creates a piecey, matte texture with pliable hold for short to medium hair. The gel-to-touch formula works well for tousled, lived-in looks and daily restyling. Favoured by those who prefer non-stiff finishes, it fits into routines that seek fragrance-free or vegan-friendly styling options.